Tools for Success Track – 2017
This track offers strategies and tactics to grow your business. Learn about the latest tools and applications to run your business efficiently and enhance communication with your customers.

Teach to Grow Your Reach: How to Grow Your Audience and Increase Revenue With Webinars and Online Courses

Tammy Bjelland

Presented by Tammy Bjelland, Learning in Bloom
The demand for lifelong learning is growing every day. In this workshop, you will learn how you can capitalize on the growing learning industry by selling your own education products that showcase your expertise. By reviewing case studies and concrete examples of existing online course and webinars, you will brainstorm and identify your next topic and objectives for your learning event.

Additionally, your will get step-by-step instructions for how to build your audience and create additional revenue streams for your business by packaging and selling your unique combinations of knowledge, skills, experience, and personality.

By the end of this workshop, participants will:

  1. Choose a topic, objectives, and structure for their next webinar or online course
  2. Identify free and low-cost tools to create and sell webinars and courses
  3. Outline their course development plan

A complete course outline example along with additional resources, worksheets, and templates will be provided, so that you can follow through on your plan quickly and easily.

How to Drive Your Business with Video

René Wells

Presented by René Wells, Apus Media Inc.

How to drive your business with video will enable you to harness the power of video for a successful business promotion and customer conversions. During this session you will understand which videos works best for your strategy, where to put your videos, and how to use videos in social media.

Big Brand Tactic to Dress Your Business for Your Target Clients

Jennifer Andos

Presented by Jennifer Andos, Paperfish Creative

Stop thinking of your branding as just your logo. While being trained by Fortune 100 companies’ branding groups I learned how to design communications appropriately for different client channels and still be brand consistent.

Just like you would dress differently for a picnic than you would for a meeting, you should customize your branding to dress your business for your unique target clients. I will teach you what to keep to stay true to your logo and branding, and what you can adjust to attract different types of clients or to attract your ideal client in places you didn’t expect.

Winning First Impressions

Meredith Ehler

Presented by Meredith Ehler, Meredith Ehler Enterprises

First impressions are lasting. In this seminar you will learn how to make sure yours are “winning”! It is so important to look put-together & polished. Meredith Ehler will teach you tips & tricks to help you create fresh and beautiful looks for your make-up and wardrobe. Your look should be flattering and stylish. Meredith will teach you how to avoid common makeup mistakes and will show you how to create looks that will last all day. She will share which wardrobe staples every woman needs and help you to avoid common mistakes every woman faces.