Nicole Gustavson
With over a decade living in Europe, and then California, Nicole Gustavson’s professional background spans several careers utilizing a diverse skill set. For years, Nicole served as a Silicon Valley head hunter, poaching CFOs for pre-IPO, sponsor-backed firms. Prior, Nicole held various financial sector roles in both New York City and London. Through a Research Analyst role on the Foreign Exchange Trading Floor of State Street Bank and, subsequently, as an Investment Communications Executive at AXA Investment Managers, Nicole was able to capitalize on her educational background, which includes a Master of Arts Degree in Economics and Business Management earned at the University of St Andrews in Scotland, UK in 2000. Previous experience was earned at HSBC Holdings and Salomon Smith Barney.

In 2009, Nicole moved to Leesburg as a single Mother to be closer to family, just after the birth of her twin daughters, and quickly fell in love with the area. Nicole’s fascination with health and fitness began shortly thereafter and today she is the Owner of InForm Fitness, which launched in Leesburg in 2013, and today has a second location in Reston. InForm Fitness is not an athletic gym, but a private studio offering a slow motion, high-intensity, strength training protocol to build vital muscle in the safest and most efficient manner possible. Beyond her graduate work, Nicole’s qualifications include both ACE and Power-of-10 Certifications, and most recently a Degree in Health Coaching from the Institute of Integrative Nutrition. Nicole also sits of the Board of Directors for Loudoun Now, Loudoun’s community-owned news source, and continually strives to serve her local communities.

Nicole married the love of her life and settled in Purcellville in 2014, to restore their 1926-built dream home. Nicole enjoys Vinyasa and Hatha Yoga, hiking the local trails, learning to ride her Harley Davidson, and cooking for her family, which also includes their two dogs and her beloved cat (who also eat very well).