Jennene Biggins

Generate Revenue & Leads With Social Media, Facebook Live, Periscope and Mobile

Presented by Jennene Biggins, Get a Business Mobile

You’ve thought about what social networks to use for your business, non-profit or the company that you work for, and you’re ready to take the next step. Where do you go from there? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started with social media.

This workshop will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers! We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:

  • What each network is about
  • What different target audiences use each social media platform
  • How to use social media for marketing research
  • The business benefit of using each social network
  • How to use social media to create leads and generate revenue

We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.

Bonnie Taylor

Marketing All Around Us: How Is Your Life Influenced?

Presented by Bonnie Taylor, CCS Innovations

It has been said that marketing influences the world. It’s true that the majority of decisions we make in life, from the products we purchase to the services we hire to the events we attend, have been touched by marketing. Marketing permeates every aspect of our lives and it touches most of our waking hours. Still more surprising is that referrals and word-of-mouth suggestions we receive originated in marketing.

How are marketers able to make such an impact on our lives? More importantly, are we able to take some of that power for ourselves?

In this course, we will explore marketing as a whole with an emphasis on understanding marketing’s intricacies and the process by which they influence the world. Participants will walk away with:

  • An understanding of marketing’s components and uses
  • Steps for wielding marketing’s influence to your own advantage