Opening Keynote Speaker—Mary Beall Adler,
Georgetown Bagelry
(Introduced by Dorri Scott)
Positioning Yourself for Leadership
Presented by Tareaz Pegues, Corporate Communications Writer & Branding Consultant
Do you ever wonder why women are underrepresented in senior-management and executive-level positions? Corporate Communications Writer and Branding Consultant Tareaz Pegues has worked in the financial and business funding for small business retailers industries coached hundreds of professional women, helping them crack the boardroom code and position themselves for leadership.
Is it time to rethink your path to senior management? Join Tareaz Pegues and she will guide you on a journey of self-discovery, arming you with the tools you need to L-E-A-D.
This engaging, interactive session is designed to help you:
- Leverage your professional network and build ambassadors that are committed to your success.
- Engage in thoughtful, courageous dialog in order to get the results you want.
- Articulate your value to the firm, aligning your personal brand with organizational priorities.
- Develop a clearly defined strategy for achieving the career success you want and deserve.
Presented by Sherron Washington, M.A., CEO, The P3 Solution
Marketing should NEVER be complicated, however, as small businesses we often muddy the process. We do this by either creating multi-page, complex plans that are never used or abandon the idea of creating a plan at all. For growing businesses the development of a marketing plan is a key element, it helps in charting directions and goals to achieve a broader success. Hence, having a plan is critical, but it doesn’t mean it has to be stressful. Really, aren’t you tired of wasting money and time on efforts that don’t yield any reward? Attend this session and discover how 6 steps and 1 page can help attract and retain clients without all the complexities.
Key Takeaways
- Understand the importance of simple but solid branding in marketing
- Walk away with simple marketing tactics and strategies that provide results
- Learn how to create a “headache free” one-page marketing plan
We all know that women have different roles throughout their lives where Minutes Matter. They are wives, mothers, caretakers, friends, good neighbors, successful business women and sheroes to many where great time management skills come into play daily! However, Minutes Matter most when they or a loved one is experiencing symptoms of a heart attack and they need to know how to react to save a life. Additionally, in many cases the symptoms of a heart attack are different for them, so they have the added responsibility of having to know how to act fast when presented with different circumstances.
Minutes Matter because when heart attack symptoms emerge, time is of the essence. Within 90 minutes of arriving at the hospital, heart attack patients should receive an artery-opening procedure to avoid major damage to the heart, according to the American Heart Association.
In this session, Shondra Jones, Inova Loudoun Hopsital’s Cardio Invasive Specialist & Clinical Coordinator will discuss this important topic in an open and interactive forum. Learn what a heart attack actually is and the steps you need to take to act fast to enable the best outcomes for you and your loved ones. In this session she will also discuss the “why are women different” question and discuss how and why symptoms present differently and why they are more likely to be at risk and how stress can impact your hardest working organ. Join the discussion and learn what every woman needs to know to protect her life and her loved ones and what to do when Minutes Matter!
Twitter 101: 10 Easy-to-Implement Strategies to Find, Delight and Grow Customers
Presented by Melinda Wittstock, CEO and Founder, Verifeed
Imagine you have a “birds-eye” view. From the trees above you can hear everything everyone is saying. Now imagine many of those people talking about wanting exactly what you are selling or a change you are making.
Every day on Twitter millions of people share their needs, desires, challenges, tastes, preferences, “faves”, “peevs”, and “must-haves”. Many of them are talking about wanting a product or service you provide. They just don’t know you yet.
The fact is there are millions of them, people who would benefit from the value you are creating, the solution you are providing, people who would tell all their friends about you. Who are they? Why do you need to get to know everything about them? What if you saved time and money by engaging only those you knew were already interested?
Fact is, consumers trust “every day people” just like them on social networks more than they do brands or businesses. Positive word-of-mouth from loyal, happy customers on Twitter and other social networks will drive more traffic, conversions and sales than any other method.
In this session, Melinda Wittstock shares her 10 “Twitter 101” surefire strategies for finding and talking to your customers on Twitter. She takes you through easy-to-implement steps that will quickly transform the way you do business.
2016 Website Trends for Small Business—What’s New, What’s Next
Presented by Erika Dickstein, Chief Insight Officer, Spring Insight Marketing, LLC
Website best practices continue to constantly evolve. It can be a challenge to stay current. What are the must-haves in 2015 for your website? What web fads date your site and diminish the effectiveness of your site and messaging? And, what does 2016 hold for website trends? When you leave this presentation, you will not only have a fundamental understanding of the current trends in the industry but also a framework for how to think about how to think through whether new trends are worth considering.
Leading Like a Woman, Managing Like a Pro
Presented by LaSonya Berry, McPherson, Berry & Associates, Inc.
In this session, participants will learn 7 mistakes made by business owners that can cost them their business, limit their growth, or put them at a high risk for costly mistakes. Strategies will be provided to help lead effectively and put efficient HR strategies in place to make their businesses stronger to better perform.
How to Stand Out in a Crowd of Competitors
Presented by Robin Finnell, Wardrobe Specialist, The Doncaster Collection
Most of us are not the only game in town and need to be able to differentiate ourselves at first glance. How we dress via our personal style can be a game changer. Distinguish yourself with a presence that matches your occupation and send a message of leadership, competency and credibility. Come learn from a professional wardrobe stylist. Robin Finnell, Wardrobe Stylist, The Doncaster Collection, helps female executives and professionals define their style and build wardrobes that say I am the professional you are looking for.
Achieving Peak Productivity: Time Management, Energy Management, & Prioritization
Presented by Marissa Levin, CEO, Successful Culture
We have a limited number of hours in the day. Many confuse “busy” with “productive.” To achieve peak productivity AND maximum life enjoyment, we must intentionally integrate time management, energy management, & prioritization strategies. By doing so, we can say no to the “good” to make room for the “great.”
Expected Take-aways: “Time is the new money.” ~Richard Branson.
In this interactive workshop, participants learn:
- 10 time management strategies that they can implement immediately to free up time, and maximize the time they have
- 5 energy management strategies to maximize their energy flow, and also control the effects that the energy from others has on their productivity
- 4 prioritization strategies to help participants focus on their most important tasks that yield the highest return on investment
- Strategies for creating realistic goals with firm deadlines, a strong circle of influence, and a mindset of achievement
- Additional productivity hacks to make your work environment as productive as possible
Participants receive a workbook to create their own strategies and track their productivity progress, as well as a proven set of tools to use in their daily lives.
Smart Staffing for Small Businesses: How to Hire Top Talent on a Budget
Presented by Ellen Grealish & Gwenn Rosener, Co-Founders, FlexProfessionals, LLC
As a small business, how can you make sure you are hiring the right talent and building an organization that maximizes growth, especially when competing against larger companies that can offer more in terms of salary, benefits, training, etc..? Attendees will learn how to successfully recruit, screen and hire the right candidates on a budget, with a special emphasis on flexible hiring. We will engage in a discussion about why the traditional workforce model is changing and how it presents a unique opportunity for small businesses to attract an untapped pool of seasoned talent that competitors may overlook. We will discuss how best to adopt a flexible hiring strategy, where part-time resources can be most effective, and what to look for when hiring part-time. FlexProfessionals works with hundreds of small businesses ranging from start-up to 50+ employs, so we will also highlight real-life examples of how local businesses have effectively staffed for growth.
Growing Your Mindset, Grit & Confidence: Positive Change for Positive Results
Presented by Manar Morales, President and CEO, Diversity & Flexibility Alliance
How gritty are you? Do you have the right mindset to succeed and grow your business? Whether you’re a new executive or a seasoned leader, there’s always room to evaluate where you are and where you want to be—but do you have what it takes to get there? Join Manar Morales, President & CEO of the Diversity & Flexibility Alliance as she discusses the science and traits of mindset, grit, and confidence for successful leaders. More importantly, walk away with the confidence and tools to access and implement these integral traits for continuous professional and life success!
Presented by Dr. Suzanne Nixon, Northern Virginia Integrative Therapy Center
Because we live in a fast paced, hectic world, many of us are struggling to keep up with the pressures and demands of our everyday living. Over time stress piles up and we feel tense, burdened and out of sorts. We lose connection with ourselves and long for a sense of inner peace. Fortunately there is hope. This past decade we have witnessed a surge of research in the field of mind-body therapies and practices like mindfulness, meditation, journaling and yoga. We know cultivating and strengthening a deeper awareness and connection of mind and body, will move us forward towards a “Zen state of mind” and a “Zen state of body”, a feeling of centered, empowered peace. Learn skills, tools and practices for releasing stress, creating a positive, calm mindset and returning home.
Presented by Kim Lysik Di Santi, Founder and Executive Coach, Total Strategy
In this interactive, fast-paced 45 minute workshop, you will have the opportunity to get a taste of your individual style. The Style Analysis questionnaire that all participants will engage with is based on the DISC model, which is the universal language of human behavior, observed—how we act.
DISC is a neutral language only describing the differences in how people approach problems, other people, pace and procedures. Winners come from all styles of behavior. It is not a test and there is no pass/fail.
Learn Key Strategies for Social Media Marketing
Presented by Danielle Renken, Marketing Anthropologist, Strategy Revolution
During this presentation you will learn five takeaways that a business can implement in their marketing strategy on Social Media platforms. These basic strategies will create followers, convert them to customers and create a culture of brand loyalty. These strategies include how to: implement a “freemium” as a premium and increase your brand value; become a trending business without chasing trends; Eliminate “gates” between your audience and your business; Empower your fans to sell your brand for you; and Communicate to engage not to report. These strategies have been used by The Grateful Dead, Netflix, Starbucks and other brand valued companies that prove that for over 50 years and 600 Social Media platforms that they provide revenue growth and loyal audiences.
More Money More Problems: Money Management Strategies To Keep More Money In Your Business
Presented by Sherrell T. Martin
Did you know that 46% of businesses fail due to poor financial management. It’s no surprise so many businesses experience cash flow problems. Become more financially savvy and learn the five key money management strategies that will help you keep more money in your business. Learning these strategies and tips will help you not only control your cash flow but also increase your profitability. Participants will learn the key signs on how to identify you are about to experience a cash flow crunch, the primary causes of money leaking from your business, sure-fire ways to increase your bottom line and your bank balance and a few simple steps on how to plan for profit.
How to Unlock the Door to Opportunities, Influence, and Income
Presented by Lisa Marie Platske, President/CEO, Upside Thinking, Inc.
Leadership is influence; nothing more and nothing less. If you want to be successful, you’ve got to be a leader in your field – and you do that by increasing your influence. Discover 7 powerful, proven steps delivered with practical strategies (and a lot of humor) to unlock the door to unlimited opportunities, influence, and income.
- Master the Simple Formula that Connects You to Centers of Influence and Enables You to Create Powerful Partnerships (Or Risk Failing);
- Practice the Most Powerful Influencing Skill Available (It’s Easier Than You Think!);
- Uncover the 3 Biggest Connection Blunders That Can Cost You Hundreds of Thousands of Dollars in Missed Opportunities (and How To Avoid Them);
- Discover the #1 Secret to Move from Frazzled to Focus (and Why No One Ever Talks About It);
Captivate Colleagues and Potential Clients By Creating a Meaningful and Memorable Presence (and Leave Your Competition Behind
Built To Last: Financial Strategies that Protect and Promote Peace of Mind in Life and in Business
Presented by Mary Grate-Pyos, MBA, CFBS, Author, President and Chief PearlPreneur
A women’s financial life matters and it’s essential to take action steps that will protect her, her business and/or loved ones to experience the joys of financial peace of mind. You can’t always predict what happens in life, but you can prepare for the ‘what ifs’ of life and business with a few strategic action steps. Discover 5 essential strategies that promote a savvy financial foundation that is built to last.
Tangible take aways:
– Explore the “what ifs’ of life and what you can do to prepare for them
– Learn key action steps for a solid financial foundation in life & business
– Explore and assess your own financial foundation and what can be done to experience financial peace of mind
Becoming the CEO of Your Own HEALTH
Presented by Eileen O’Grady, PhD, RN, NP, Owner, Eileen O’Grady Wellness Coaching, LLC
An experienced Nurse Practitioner will explore how women can practice extreme self-care, add more joy and space into their lives while enhancing the positive impact they have on others. Women are often under siege with unrelenting demands and need strategies to reduce overwhelm and take full charge of ALL aspects of their lives. Attendees will be given evidence-based tools to interrupt overwhelm and flourish as an adult so that they do not host a chronic illness.
LinkedIn for Business: Rock Your Profile & Get New Business
Presented by Jen Dalton, CEO, BrandMirror
Jen will walk attendees through the key elements of their profile that they have to get right and the top mistakes they are making. She will cover what evidence to display on LinkedIn and how to get the most out of your profile. This includes identifying what content to share, how to curate and create content, as well as publishing on LinkedIn. Looking to find leads? Jen will share practical tips on finding new clients and staying in touch with current ones.
Top 10 Legal Tips Every Business Owner Should Know
Presented by Rebecca Geller, Managing Partner, The Geller Law Group
As profiled by The New York Times, Rebecca Geller is a successful business lawyer, dynamic speaker, mother of 3, activist, and entrepreneur. This interactive workshop provides business owners the opportunity to ask questions and receive helpful tips to successfully run your business. Key take-aways include:
– advice on protecting and owning your brand name and intellectual property
– how to structure your company’s internal business documents
– best practices for your client contracts
– FAQs about employees and independent contractors
– Tips on limiting your liability
Presented by Jennifer Ransaw Smith, CEO, Brand id Strategic Partners
Let’s face it. People want to work with the “best,” and they are willing to pay for it. But unless you are proactively, consistently and strategically positioning yourself in the marketplace, chances are high you may be the “best,” but no one (but you) knows it.
Gone are the days when you could sit back, work hard and expect to be recognized. Today, you must take on the role of Chief Brand Strategist, Chief Marketing Officer and Chief Publicist of “You, Inc.” It is your No. 1 job to tell the world who you are and what you are capable of. Nobody else can do it as effectively as you can.
Savvy professionals embrace this concept and are therefore always looking for ways to leverage their skills and talents, to effectively position themselves as leading experts and sought after thought leaders. They understand that success isn’t accidental.
Imagine…
- Being a sought after thought leader who is frequently quoted in national publications and on network and cable television.
- Being able to command more money because of your reputation as an industry “heavy hitter.”
- Your phone ringing off the hook with recruiters, clients and joint venture opportunities.
- Being invited to Keynote at conferences and sit on high-profile panels.
- Releasing a book (or launching a product) and watching sales go through the roof.
- Being featured in top industry and business publications.
Learn three key strategies for becoming an effective and strategic CMO (Chief Marketing Officer) of the Brand Called You.
Walk away with:
- Personal Elevation Toolkit
- Thought Leadership Development Audit
- Savvy strategies for expanding your circle of influence.
Live and Lead with Full Wattage: 4 Steps to Engage Your Brilliance
Presented by Liz Fletcher Brown, CEO, Life Mastery International LLC
We are living in an overwhelmed world. More and more of us, and our employees, are unhappy, stressed out and disengaged. You may even be “conventionally” successful, yet yearn for more. Liz uses insights from positive psychology, ageless wisdom, and cutting edge neuroscience to inspire you and your employees to increase energy, enthusiasm and engagement at work (and at home), and to rejuvenate body, mind and spirit.
You will leave this session feeling more dynamically alive, confidently courageous and enthusiastically engaged, and with practical tools to:
- gain a better understanding of how to motivate yourself and your team.
- increase satisfaction, significance and true success.
- release the biggest saboteur holding you back.
- experience less stress, better health and greater life balance.
If you have ever felt that you are waiting in the wings of life when you really should be on center stage, dancing full out, holding nothing back, then this session is for you. Come and turn up the wattage on your personal and business success. Each participant will receive Liz’s e-workbook, 4 Steps to Ignite Your Brilliance.
Award Presentation-15 min
Brenda Blisk present to winner
Zoey Sahin to introduce Tatyana
Presented by Bonnie Taylor, Chief Marketing Strategist, Author
How can you become a more effective business manager and leader? Is it possible to be a qualified manager without first experiencing years of trial and error, making and learning from mistakes? What if you could borrow management wisdom from someone who has developed tips and tricks over a 20+ year career spent building and managing teams, consulting, and owning businesses?
Geared toward business managers, directors, and owners, this session will cover what it takes to survive and excel in management, including best practices that will help you transition from a manager to a respected leader. Takeaways include:
Creating a cohesive team from varying personalities, skills, ages, and locations
Selecting and working with outside resources
Organization, project management, and deadline tools
Working with contracts and handling negotiations
And more!
The 8 Tactics to Overcome Common HR Mistakes
Presented by Jennifer Brown, CEO and Founder, PeopleTactics
Did you know…
- it costs 2.5 times an employee’s salary to replace her?
- you can lose your business via one wrongful termination lawsuit?
- small businesses face hefty fines for non-compliance with laws?
This “must-attend” session is for anyone who has employees (even just one) or is thinking of adding employees. Attendees will receive:
- FREE TEMPLATES AND RESOURCES for avoiding HR problems and establishing effective practices.
- Knowledge of the key HR problem areas.
- An understanding of and appreciation for the critical role that successful HR practices play in having a successful and growing business.
Learn to establish effective, compliant, low-cost HR practices to prevent problems, protect profits and grow your company! And…you have my promise – this will be a fun-filled, informative session NOT a boring walkthrough of all the employment laws!
Round Table Discussion Facilitated by Kim Lysik Di Santi, Total Strategy
Presented by Kristina Bouweiri, President and CEO, Reston Limousine
Join us for an intimate, round table Q & A discussion to learn from one of the region’s top female leaders, Kristina Bouweiri, who will share her best kept secrets for success!
Stop the Excuses—How to be Healthier in 2016
Presented by Christa Dalakis, Wellness Expert and Former Olympian, Breakaway Fitness, Inc.
As a former Olympian who has competed at the highest level while running a fitness business Christa Dalakis knows what it takes to succeed. Learn how to put away the excuses and get yourself motivated for the New Year-New You! Christa can show you steps in health and fitness to get you there.
ROCK the Sale: 4 Keys to Banish Fear, Sell Authentically and Serve Your Ideal Clients
Presented by Darnyelle A. Jervey, CEO, Incredible One Enterprises, LLC
Nothing happens until somebody sells something and It is as honorable to sell as it is to buy, yet, women business owners today struggle with mastering sales conversations in an authentic way that allows them to serve their most ideal clients while building a business that is both rewarding and profitable. But it doesn’t have to be that way. By learning the 4 Keys to Banish Fear, Sell Authentically and Serve Your Ideal Clients, you’ll not only rock every sale, you’ll rock your business!
You’re about to discover:
- The 4 Rs of Sales: Review, Recognition, Relationships, Results and how to leverage them to confidently Rock every sale
- How to stop being afraid to share the value you add with those who have the problem you solve
- One tip for feeling more confident when you’re approaching a sales conversation
- The R.O.C.K. the Sale Method of mastering sales conversations and conversion
Tell Your Story to Expand Your Brand & Generate WEALTH!
Presented by Cheryl Wood, Cheryl Wood Empowers
Your story is the essential connector between you and your clients – it makes you memorable, differentiates you, breathes life into your brand, and incites a response from your target audience. Whether you’re trying to position your brand in a saturated market or articulate your vision to potential business investors, your story is your ultimate currency and wealth generator. However, many business owners stagnate their profit margins by diminishing the value of their story. In this session, learn why clients more readily buy into your solutions when they understand where you started, what you struggled through, what strategies you implemented for success, and how it impacts their success.
You will also learn:
- Strategies for creating a Sales WOW-Factor by telling your story with transparency
- How to articulate the value of your story using the “Wealth Generator Template”
- 5 ways to create products and services that leverage your story
Sustaining Yourself Through Mindfulness
Presented by Kathy Cox, Crew Chief, Harmony Crew, LLC
Deep breath in! Whether you own your own company or work for one, maintaining your focus, energy and resilience is critical. Bosses, clients, co-workers and associates – they all expect you to show up at your best every day. So how do you manage the expectations, deadlines and stress? Many top leaders today maintain peak performance by practicing mindfulness.
Practicing mindfulness is a simple yet highly effective technique to build resilience, ensuring you are regularly refueled and the energy and impact of your work is sustainable. In this interactive session, you’ll learn what mindfulness is – and isn’t – along with the fascinating science that underlies the power of mindfulness. Through discussion and interactive exercises, you will receive specific tools and techniques you can begin using immediately to cultivate your own practice.
Information on mindfulness, neuroscience, heart intelligence, and a suggested resources list will be provided to all attendees on handouts and electronically.
Using Questions to Sell, Rather Than Tell
Presented by Christina Eanes and Denise Minor, Senior Partners, MindSpring Metro DC
One of the most effective ways to get others to buy what you are selling, whether it is a product or your services, is to ask questions—and NOT leading questions. To be truly curious about what your client needs and how you can help them is the secret to connecting with your client, and ultimately, increasing your sales. In this session, you will be provided with a model for being curious about your clients and how you can best serve them all while increasing your ability to close business deals.
Get Yourself on TV & What to Do When You Get There
Presented by Jan Fox, Fox Talks
- You have an idea, project or business, but can’t get media attention?
- You think you would be a good spokesperson for a topic, but don’t get the call?
- You get the nod for a TV segment, but say, “YIKES! What do I do now?”
- You were excited to be on the radio, but sounded boring?
- This hyper-interactive, fun-filled, fast-paced workshop gives you insider secrets on how to get you and your business on local TV. You’ll learn what you should do and not do in front of the camera or the microphone, once you get there.
- Get the producer’s attention FAST.
- Create ready-made, easy-to-deliver segments.
- Think out your eyeballs! Find out why that’s so important.
- Speak in 15 second memorable, tweetable sound bites.
- Learn what you can forget about at the studio – what the producer handles.
- Learn what you have to handle at the studio.
- Train the host/interviewer! It’s YOUR time.
- Posture up for chair, couch, desk, or standing.
- Dress, comb, and paint for the lights and big cameras.
- Practice the “Repeat Invite TZ”.
- Promise NOT to drink the newsroom coffee!
TV-TIME HOT SEAT – Participants can take a turn as the TV guest. Instant laser coaching critiques. You will walk out with your outline for your self-contained media segment!
Q & A Panel—Warning! What We’re About To Tell You May HELP You…
Presented by Susan McCormick, Hilary Tarkington Stowers, and Dr. Martha Calihan
Do you feel too busy for your own health? Join this panel discussion with experts in the field of mental health, nutrition, and integrative medicine as they address the common issues causing distress for our bodies. Don’t miss this discussion as they address your tough questions, debunk common myths, and introduce basic simple strategies proven to make you well.
How to Get Quality Leads to Grow Your Business
Presented by Angela Inzerillo, Owner, Impact Business Solutions LLC
Referrals are one of the most effective and affordable ways of increasing your sales and growing your bottom line. Join us and discover a proven system for getting quality referrals….every time!
One of the best and most leveraged ways to generate leads is by using you Circle of Influence (COI), that is, people with whom we interact on a regular basis. Because people are more likely to do business with the people they know and trust or with people recommended by a friend or family member, these relationships are vital to our success.
During this session, you will learn how to turn the top people within your COI into quality referral sources!
What you will learn:
- A proven System of getting quality referrals
- A lesson on creating your ideal client profile
- Walk away with the tools to implement right away
Learn to substantially improve your referral rate based on “quality” not “quantity”. You will get to try your new skills immediately!
4DX—What Can You Do When Execution Really Matters
Presented by Renee Lewis, COO, Day1 Solutions
Do you feel like best laid plans seem to slip into the background as the whirlwind around you takes over driving you further and further away from the goals you set out to achieve for the year? Ever have a situation pop-up that requires focused attention but there’s too much going on that it either doesn’t get the attention it deserves or gets done halfway undermining the quality that you expect? 4 Disciplines of Execution (4DX) is a seemingly simple, amazingly streamlined and incredibly powerful method of focus that changes the scene on impact. Renee will share her experiences and explain how you can benefit from even a handful of these concepts. You will never look at your business the same – promise! More importantly, even some of the techniques are useful – the whole discipline is life-changing, easy to lead and simple to adopt throughout an organization.
Presented by Beth Perl Berman, Compellications/KnowYourWHY Coach, BPB Solutions aka Compellications
Your WHY: “It’s like Crazy Glue for Your Business”
Know Your WHY to realize Buy-Me/Buy Into Me/Buy More Metric$™ by
Attracting and Engaging the RIGHT Customers and the RIGHT Team Members to your Business
Now more than ever, we must get the RIGHT people to Notice, Attend and Connect – on an emotional, decision making level or risk being commoditized. The way to do this is through Compelling, WHY-based communications.
Businesses who want loyal, raving (referring) customers and clients AND engaged employees must connect on a deeper level with their various audiences. This is the key to differentiating and having an edge over the competition. Know (and Express) Your WHY to compel the RIGHT people to sign on, buy in, buy, and buy more.
Companies must communicate authentically at all touch points and engage the RIGHT employees, team members, customers, partners and investors with their cause.
Knowing Your WHY creates Buy-Me Metrics™:
- When what we do is aligned with WHY we do it (or WHY we buy it) we have passion.
- People sign on to the leader’s WHY-based Vision
- When team members know each other’s’ WHY’s they ‘get’ each other and get behind your cause
- When ideal customers believe what we believe—our WHY—they align with us, align with our brand, buy more and refer.
- The results… Buy-Me and Buy-Into-Me Metrics in the form of increased productivity, wallet share and profitability.
- Learn Why Knowing Your WHY is critical
- Draw the RIGHT people (customers, clients, employees, partners, investors) to your Business and create “stickiness” with them
- Learn how to realize BUY-Me Metrics™: +22% Profitability, +21% Productivity and +20% Customer Spending
The Fear of Failure, and How to Choose Happiness
Presented by Jill Spaeth, President & Director of Design, Citizen Creative
If you’re anything like me, you spend a disturbing amount of time contemplating a decision —likely because you don’t want to make the wrong decision. Failure is paralyzing, yet really–so is success. It’s time to shift our thinking. Have you spent much time, if any thinking about what would make you happy? What is happiness?
In this talk we’ll spend some time uncovering our fears but mostly discuss my steps to choosing happiness. By the end of the talk you will walk away with some concrete suggestions on how to be happier in your daily life. When we shift our decision-making away from failure or success to happiness, the doors of opportunity will open.
(Introduced by Darnyelle Jervey)